STAGE

KI’s stage of focus is at the early-stage where a technology company goes from an initial concept to a scale up in order to become the dominant player or “gorilla” in its initial target market.

This is where 80% of the value of an early-stage technology company is created as it moves to capitalize on its narrow window of opportunity by “traversing the traction gap” and “crossing the chasm” in order to scale up to become the dominant player or “gorilla” in its initial target market.

As part of its mission at KI to accelerate the growth and increase the value of an early-stage technology company in less time and at a lower-cost we’ve used our problem-oriented and research-driven approach to identify five playbooks to support a successful journey from the initial concept to scale up.

The first playbook is entitled “Traversing the Traction Gap” by Bruce Cleveland in which he guides an early-stage company through each step from its initial concept to the scale up while building the foundation for success within the “four core architecture pillars” of product, revenue, team and systems.

The second playbook is entitled “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominante Markets” by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney which helps you design and build a new category within which you will become the “category king”.

The third playbook is entitled, “Crossing the Chasm - Marketing High Tech Products to Mainstream Customers” by Geoffrey Moore which helps you design and execute the right strategy for “crossing the chasm” after “traversing the traction gap” in order to scale up and become the dominant player or “gorilla” in your initial target market.

The fourth playbook is entitled, "The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies” by Paul Wiefels which is a more detailed manual on how to apply the principles in Geoffrey's book.

The fifth and final playbook is entitled, “Execution: The Discipline of Getting Things Done” by Larry Bossidy and Ram Charan which provides you with a proven approach on how to execute the methodologies provided in the previous four books.