STAGE

KI is focused on the early stage of a technology company’s Technology Adoption Life Cycle (TALC) from the conception of the idea to “traversing the traction gap” and “crossing the chasm” to scale up in order to become the dominate player or “gorilla” in its initial target market.

Scaling up is where 80% of an early stage technology company’s value is created.

So, you have to get it right.

You have move from an idea to successfully ”traversing the traction gap” and “crossing the chasm” to scale up through the “bowling alley” and into the “tornado” of hyper-growth.

An early stage technology company seldom marches in linear fashion in “traversing the traction gap” and “crossing the chasm” to scale up.

It is typical for an early stage technology company to move in fits and starts - forward and backward - as it experiments, learns, iterates, and executes.

Ever present, no matter where an early-stage technology company maybe currently positioned during this process, are the four core architectural pillars - Product, Revenue, Team and Systems.

These are the foundational building blocks of all companies irrespective of their size or maturity level.

Consequently, every early-stage technology company must develop competencies in each of these four core architectures, and continuously measure, refine and optimize them.