ABOUT

Many advisors focus on transactions.

Great advisors focus on decisions.

The transaction is not the objective; the decision that creates the greatest long-term value is.

Transactions are events. Decisions shape the future.

A transaction-focused approach asks:

• How do we raise capital?

• How do we find a buyer?

• How do we close a deal?

• How do we enter a market?

A decision-based approach asks:

• Should we raise capital now, and what should it enable?

• Is selling the business the best outcome, or is there a better alternative?

• Which counterparties and terms maximize long-term strategic value?

• Which market should we prioritize, and what must be true for us to win?

The transaction is one possible instrument. The decision determines whether, when and how to use it.

Keating International (KI) was established in 2012 in Lyon FRANCE to provide a decision-based approach in providing corporate finance and advisory services to early-stage technology companies at inflection points.

KI's decision-based approach is based upon years of investing and advisory experiences and several startup experiences combined with insights it has developed from its problem-oriented and research-driven analysis focused only on early-stage technology companies in making decisions related to:

• capital raising,

• M&A and

• go-to-market strategy.

Based upon these experiences and insights at KI we have developed the capability and creditbility to help founders and leadership teams to make the right decision at the right time in a cost-effective manner in order to

• access the right investors,

• use M&A to accelertate the growth process and

• design and execute a go-to-market strategy that will allow a company to identify its initial target market, develop a field engagement strategy and use it to drive sales and marketing in order to "cross the chasm” to become the dominant player or "gorilla” in their initial target market.